of the Earth
Design Influence Pottery of the Hopi Tribe of the American
PORTLAND, OR Pendleton Woolen Mills, the acclaimed- lifestyle
brand headquartered in Portland, Oregon, introduces a new, exclusive
blanket for 2017, Gift of the Earth, to benefit the American Indian
College Fund. For more than 25 years the College Fund has supported
access to higher education for Native American students.
Gift of the Earth is a collaborative effort between Pendleton®,
the College Fund and creative partner Wieden+Kennedy, honoring the
rich storytelling, history and culture of the Hopi tribe of the
"The blanket tells of the Hopi nation and their sacred relationship
with the ancient caretaker of the earth, Maasaw, and the respect
of every gift given to them." says designer Patty Orlando of creative
agency Wieden+Kennedy. "The clay they and their ancestors have sourced
from the land for centuries is treated with the utmost regard. Because
of this, the Hopi people maintain a beautiful and unique pottery
tradition on the mesas in Arizona. Craftsmanship and creativity
drawn from generations of knowledge flow through the potters today
as they work. Gift of the Earth draws on the design elements from
these brilliant pieces as a testament to learning from the past
while moving into the future."
Shondina Lee, photographer
Gift of the Earth joins the Pendleton American Indian College
Fund collection, a series of ten blankets, many of which are designs
created by some of the finest Native American artists. A portion
of the proceeds from the sale of College Fund blankets provides
scholarships for Native students to attend tribal colleges.
Today, only 13% of American Indians age 25 and older have a
college degree, less than half the U.S. national average. Forty
percent of the American Indian population is under the age of 18.
The College Fund is helping more American Indians of college age
start and complete their college degree through scholarship support.
The College Fund also provides the program support of students once
they are in school to help them succeed both academically and in
American Indian College Fund President and CEO Cheryl Crazy
Bull (Sicangu Lakota) said, "The College Fund appreciates our long-term
partnership with Pendleton Woolen Mills which has resulted in scholarships
that support Native student higher education success. Students face
many barriers and having financial support means they can not only
pay for tuition and books but they can pay for food and shelter.
Our students know that people cared when they receive a scholarship
through this partnership."
Mort Bishop III, Pendleton President, added to Crazy Bull's
remarks, "Pendleton has a high regard for the significance of education
and its role to underscore the continuation of American Indian traditions
and culture. Pendleton is proud to join the College Fund in this
important mission and creating awareness of the accredited Tribal
Colleges and Universities that offer students access to knowledge
and new skills. "
Gift of the Earth is available at specialty retail stores across
the country and at www.pendleton-usa.com.
Find a store near you at Pendleton's store locator on the website.