"The
worlds first Inuit-owned coffee produced specifically for
a northern market"
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Pitquhikhainik
Ilihainiq Inc. board members inspect the machinery used to
roast their Kaapittiaq coffee during a June 2017 visit to
Beaver Rock facilities in Barrie, Ont. From left: Susie Maniyogina,
Jimmy Maniyogina, Stuart Merritt, Pamela Gross, Annie Atighioyak,
Mabel Etegik and Trisha Ogina. (photo by Brendan Griebel)
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CAMBRIDGE BAYWant
a cup of steaming hot Kaapittiaq?
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Kaapittiaq's
logo has a distinctly Inuinnait look to it. (photo courtesy
of PI)
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That means good coffee,
and its the name of a new Inuit-owned social enterprise company
dedicated to the production of premium coffee by and for the Canadian
Arctic.
As of this week, you
can find out more about this product online
at its new website.
Its the creation
of Pitquhikhainik Ilihainiq Inc., a Nunavut-based company established
by the Pitquhirnikkut Ilihautiniq, the Inuinnaqtun name of the Kitikmeot
Heritage Society in Cambridge Bay.
Kaapittiaq also sets
up a unique northsouth connection between Indigenous peoples:
Pitquhikhainik Ilihainiq Inc. will source its Kaapittiaq coffee
beans through direct trade with Indigenous farmers in northern Peru.
And Kaapittiaq plans
to employ Inuit in management and production and reinvest 75 per
cent of its annual sales revenue into culture and language programming.
Kaapittiaq will, said
PI Inc., be the worlds first Inuit-owned coffee produced
specifically for a northern market.
Its logo: a coffee bean
that evokes the traditional designs of Inuinnait silapak parka designs.
Kaapittiaq will produce
at a rate of 10,000 pounds of roasted coffee per year for 2018,
with a projected output of 15,000 pounds by 2020. The roasting and
bagging of coffee will take place at Ontarios Beaver Rock
Roastery.
That location was chosen
in order to defray the high level of cost and risk associated with
the construction of an independent roasting facility in Nunavut,
said Brendan Griebel, a long-time consultant with the heritage society,
who is in charge of product sourcing, sales and marketing for Kaapittiaq.
The Kaapittiaq team includes
Pamela Gross, who is in charge of product communications, fundraising
and branding. Gross, the heritage societys executive director,
is also mayor of Cambridge Bay.
Their plans include seeking
out distribution points across the Inuit Nunangat, as well as the
Northwest Territories and Yukon.
Many companies,
organizations, and individuals throughout the Canadian Arctic prefer
to support local products and economies, but have very few options
for doing so, their information about PI Inc. says.
Funding for the startup
company has been secured through Kitikmeot Community Futures Inc.
But the launch of Kaapittiaq
had experienced some delays due to concerns over unreliable access
to green-bean shipments and a lack of subsidies for shipping coffee
from one northern community to another.
As part of its future
plans, Kaapittiaq wants to start a mentoring program for Nunavut
beneficiaries interested in working with coffee, beginning in 2020.
They also hope to recruit
a full-time employee dedicated exclusively to the management of
the company.
And, over the coming
year, PI Inc.wants to train a designated Inuit manager to gradually
assume the workloads of the current management team.
Kaapittiaqs plans
include work with Polar Knowledge Canada, which operates the Canadian
High Arctic Research Station in Cambridge Bay, about a project involving
green technology and energy development that could help see the
entire coffee processing operation move north.
Our first shipment
of 14,000 pounds of green beans arrives in Canada the first week
of December. We will have an official launch for the coffee scheduled
for Cambridge Bay around mid-January, Griebel recently told
Nunatsiaq News.
We are going to
be offering Kaapittiaq as bagged coffee, both ground and whole bean,
K-Cups, and in bulk 12-pound containers for restaurant and cafe
owners.
Kaapittiaq also wants
to partner its product with an existing grocery distributor such
as Arctic Co-operatives Limited, or the North West Co., he said.
Kaapittiaq
Kaapittiaq means 'good coffee' in the Inuinnaqtun language, and
that is what we produce. We source green beans from Indigenous farmers
in Peru and transform them into the Arctic's finest coffee. We are
an Inuit owned and operated business dedicated to supporting the
survival and revival of our culture. Each year, 75% of Kaapittiaq's
revenue is used to create programs for Inuit culture, language and
knowledge.
https://www.kaapittiaq.ca
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