TAHLEQUAH,
Okla. In collaboration with Sole Nation Health, Cherokee
rap artist, actor and entrepreneur Litefoot has become the first
Native American celebrity to develop and produce a personal brand
of sneakers to accommodate diabetics.
"A
lot of orthopedic shoes are not the coolest looking shoes, and some
of the young people who should be wearing those shoes don't because
it's not a cool shoe," Litefoot said. "I think this shoe will give
them the opportunity to wear something that's really cool and that
they won't be embarrassed of, and it also speaks to their Native
American heritage."
The
sneaker will be released Oct. 11, and are available for purchase
online at www.SoleNationHealth.com and www.Litefoot.com.
Pre-orders
for the shoe are $99, with the regular price set at $124.99. The
shoe will also be available at a wholesale price for tribal clinics
to purchase for their respective diabetes programs.
Though
the shoe is designed for everybody, its target market is younger
people with diabetes.
The
shoe idea came about earlier this year when Litefoot met Ernesto
Castro, a citizen of the Pascua Yaqui Tribe in Arizona, who started
the Native American-owned company, Sole Nation Health. The company's
mission is to provide footwear for the prevention of diabetic-related
foot problems and to offer therapeutic shoe-fitting education to
individuals in Native communities.
It
was after meeting Castro at a reservation economic summit in April
that Litefoot and Castro came up with the idea of producing a stylish
shoe for diabetics.
"I
approached him and gave him one of our flyers and we just started
talking," Castro said. "I just talked to him and I said you
know what? There are a lot of kids now who have diabetes and a lot
kids who have neuropathy.' We were finding that teenagers, 20-year-olds
and 30-year-olds were getting amputations. I want to design a sneaker
for them and it would be great if we collaborated and do something
together.'"
Without
hesitation, Litefoot said he began looking for a shoe design idea
based on what he liked. He took what he believed to be inspirational
Native elements that he thought would work well on the sneaker and
came up with the design.
Litefoot
Aboriginal Footwear started production soon after.
The
sneaker, which is mostly hand-made, are made out of leather and
displays an arrow on the back of the shoe as well as on the sides.
The shoes will be available in beige, or earth, black and white.
"The reason I put the arrows on the shoe is because I felt that
this shoe should serve as inspiration; it should serve as momentum
and forward progress," Litefoot said. "The reason the arrow is pointing
up on the back of the shoe is because I want people to really get
that upward feel and inspirational feeling. The whole thought of
rising and elevating and never thinking that there are boundaries
for Native people. I really wanted that to be the inspiration behind
the shoe."
The
sneaker, which will be released Oct. 11, are available for purchase
online at www.SoleNationHealth.com and www.Litefoot.com.
Pre-orders
for the shoe are $99, with the regular price set at $124.99. The
shoe will also be available at a wholesale price for tribal clinics
to purchase for their respective diabetes programs.
Castro
said his company has received more than 50 individual and more than
300 tribal nation pre-orders. Both companies have agreed to give
a percentage of the profit to Native youth organizations and people
throughout Indian Country.
"I
like to think that I've always been successful in those things that
I put my mind to in Indian Country," Litefoot said. "I've definitely
put my mind to this, and it's going to be not only something that's
cool and hot for people to wear in Indian Country and be proud of,
but it's going to serve our diabetic patients."
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